How does segmentation work with discounts?
Segmentation is most powerful when combined with discounts.
Example flow
- Create a discount:
- Code: PADEL20
- 20% off padel bookings
- Create a segment:
- Name: Padel Members
- Link voucher: PADEL20
- Result:
- Only users in the Padel Members segment can use the discount
Padel-specific use cases
Membership discount
- Segment: Padel Members
- Monthly fee: €15
- Benefit: 20% discount on bookings
Tournament access
- Segment: Tournament Players
- One-off fee: €25
- Benefit: Discount or exclusive booking access
Corporate group
- Segment: Company League
- Visible: No (invite-only)
- Benefit: Special pricing or fixed discount
Off-Peak players
- Segment: Off-Peak Members
- Benefit: Discounts for weekday daytime bookings
Best practices
- Use clear naming for easy management
- Always link the correct voucher to the segment
- Combine with booking limits for premium tiers
- Use visibility settings for private vs public segments
- Test the full flow: segment → discount → booking